Women Rule

Women Rule!

I give up. I throw my white towel. Surrender is the word! I am starting a journey to understand women.....I shall return so please don't give up on me, as yet!

My latest reading reveals some disturbing information. At the same time, it is information which, if seen with a glass half full eyes, offers great opportunity for the more creative amongst men.

No matter how many times I review the research data, it continues to show the same conclusion.
1. 20% of working wives earn more than their husbands
2. 94% of choices for home furnishing are made by women
3. 92% of holiday destinations are decided by women
4. 89% of new bank account are at the suggestion of women
5. 88% of medical insurance are at the prompt of women
6. 65% of car buying decision are made by women, despite only 7 % of car sales person being women.

*data source – Australian research.

What is even more surprising, women buy more sports shoes and general sports wear than men. The sports-bra was first invented in 1977 with the first year sales of 25,000 units. But by year 1996, the sales were 42 million units. I wonder what the sales turnover is today. Almost every woman who jogs or walks or indulge in any sports will have at least a pair. And have you met any woman who has not expressed an intention of doing some form of exercise? The purchasing power in the hands of women, either for vanity, sanity, stupidity or for vitality – the largest economy on earth!

What can be disturbing to men are findings from further research which confirms that women are smarter than men, and women are better managers too.
Just look at Malaysian Universities, female students form more than half of the students enrolled. Deans list are dominantly females. Those who qualify on merit to pursue further studies at Doctorate level are mainly women. Imagine again all these women graduating and earning big bucks – more purchasing power in the future.

Women rules! And this is an opportunity ......
A man who understands the big differences between Men and Women and seize the opportunity to win a woman’s heart in spending her money on a product can really strike gold!

Men focus on separation - getting away from family, authority, whatever. Women focus on connection. Men focus on self, while women focus on others. Men focus on rights, and respect for others rights - women on responsibilities. Men want a transaction to take place - while women are more interested in creating a relationship. Men watch an olympic to see who the winners are - while women will want to know about the winners, how they got there and what their lives are like.

If I want to venture into business of my own – I will go into a business which focuses on women as my customers. I will love and serve them all!
If I can come up with another sports-bra like innovation……I will be a millionaire!
*Idea…idea….idea…..scratching my head*

I need big ideas! I need to understand women more!

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"iF people did not sometimes do silly things, nothing intelligent would ever get done"
- Ludwig Wittgenstein.

I am out searching for more silly things to do....

a special prayer from LiL and myself for this lady.